No Handoff.
Craftly Studio — Brand + Web
2025Full brand system and website for my own creative studio. Logo, identity guidelines, color system, and WordPress site built from scratch.
Selected work · 2017–2025
8+ years of real-world projects — every project here was designed and built by the same person. Brand identity, web development, data visualization, civic campaigns, and product UI.
Full brand system and website for my own creative studio. Logo, identity guidelines, color system, and WordPress site built from scratch.
A white-label client portal built for agencies to run under their own brand — intake, requests, approvals, and billing. Solo build from brand to multi-tenant backend.
8-year stewardship of DUSA's flagship site. Built, maintained, and evolved the bilingual (EN/ES) WordPress property through multiple campaigns.
Complete brand system for the first Dominican-American esports league — logo, magazine, sponsorship deck, and event collateral.
Email, digital, and ground campaign design for DUSA's multi-cycle voter registration and GOTV operation. NBC News · WNYC · NYT covered.
Voter guide covering all 50 states with custom illustrations. Plus infographics from US Census Bureau and Pew Research data.
Census/ACS (2020–2024) demographic and political analysis across New York State Assembly districts — from data pull to civic-facing visuals.
Organized the annual Immersive Fair at the Microsoft Experience Center — simultaneously held in Santo Domingo, DR.
Led procurement and setup of a community computer lab — spec, sourcing, and install of a ~12–15 station lab for digital-access programming.
Custom stream scheduling app for the Bronx Gaming Network. UI design, front-end build, and deployment for real community use.
Campaign site and collateral for DUSA's economic integration program. 3,900+ pipeline, 3,000+ referred for employment.
Cat-themed productivity timer with a distinct visual personality. Demonstrates UI/UX design thinking and front-end execution.