Experience · 2017–present
From nonprofit design to esports infrastructure to SaaS products — one person, end to end, no handoff.
Jan 2025 – Present
Hybrid · Full-time
New York City
Creative studio offering brand identity, web design + development, digital products, data visualization, and marketing. One person handles brand to build — no handoff, no account managers, no overhead.
Jan 2025 – Present
Full-time · Remote
Craftly Studio · New York City
Designing and building RequestWave — a white-label client portal that agencies run under their own brand: intake, requests, approvals, and billing. A solo build across the whole stack: brand identity → product UI → multi-tenant backend with row-level security → connected payments → transactional email. One person, brand to backend. No handoff.
Oct 2019 – Jan 2025
On-site · Full-time
Dominicanos USA · New York City + Dominican Republic
Founded and directed the first Dominican-American esports league, officially sanctioned by the Federación Dominicana de Deportes Electrónicos (FDEE). Designed the full brand identity — logo, visual system, sponsorship decks, editorial magazine — and built the standalone site at qleague.gg. Led all operations, programming, and partnerships across NYC and the Dominican Republic over 6 years.
The Dominican Ministry of Foreign Affairs (MIREX) officially named "Leonel Gómez, director de Q-League" in a government press release — confirmed by Hoy Digital and El Universal Digital. N Digital also covered his attendance at the FDEE–DUSA alliance signing in Santo Domingo (July 2021).
MIREX press release ↗Notable events: Microsoft Experience Center launch (130+ attendees, live on Twitch) · FDEE–DUSA formal alliance signing in Santo Domingo · International Street Fighter tournament with MenaRD (DR world champion) · Friendly Fire game nights at Microsoft NYC · DUSA + QLeague at la Feria del Libro (Dominican Republic, Nov 2024) · Juegos Nacionales Salesianos in DR (2025)
Mar 2019 – Jan 2025
Remote · Full-time
Dominicanos USA · New York City
Lead designer for all funder-facing and public-facing visual output at NYC's leading Dominican-American nonprofit. Designed annual reports, financial reports, pitch decks, sponsorship packages, brochures, newsletters, press releases, and a 50-state voter guide with custom illustrations. Produced motion graphics, instructional videos, and social GIFs (After Effects). Organized the annual DUSA Immersive Fair at Microsoft Experience Center NYC (held simultaneously in Santo Domingo, DR). Analyzed US Census Bureau and Pew Research Center data to produce civic infographics.
DUSA's voter campaigns won the Jane Kalmus Award and NYC Votes Award for Highest Number of Registered Voters (NYC Campaign Finance Board). Coverage in NBC News ↗ · WNYC · New York Times · Univision. NYC CFB Chair called DUSA "a gold standard for citizen voter engagement."
Mar 2019 – Mar 2021
On-site · Full-time
Dominicanos USA · New York City
Managed email contact lists and designed campaigns in Mailchimp. Conducted A/B testing. Led GOTV and Citizenship Event campaigns that reached 2.1M+ voters. Implemented SEO, SEM, and PPC strategies. Managed Salesforce CRM for data-driven outreach.
Mar 2017 – Feb 2019
On-site · Part-time
Dominicanos USA · New York City
Managed front-end and back-end development. Used WordPress and the Divi framework for monthly maintenance — events, news, headlines. Handled SSL certificate and domain management to ensure optimal security and performance.
Jane Kalmus Award
NYC Campaign Finance Board
Awarded for DUSA's outstanding voter registration work
NYC Votes Award
NYC Campaign Finance Board
Highest Number of Registered Voters — CFB Chair called DUSA "a gold standard for citizen voter engagement"
MIREX Government Press
Dominican Ministry of Foreign Affairs
Named "director de Q-League" in official government press release
NBC News · WNYC · NYT
National Media Coverage
DUSA civic work covered by major national outlets
Leonel Gomez has 8+ years of professional experience as a designer and developer. Key roles include:
Skills: React, TypeScript, Vite, Tailwind CSS, shadcn/ui, Supabase, Postgres, row-level security, Stripe, Stripe Connect, Node, HTML, CSS, JavaScript, Figma, Adobe Illustrator, Adobe InDesign, Adobe After Effects, Adobe Photoshop, Adobe Premiere Pro, Canva, Mailchimp, Brevo, Salesforce, Google Ads, SEO, SEM, PPC, A/B testing, Tableau, data visualization, brand identity, UI/UX design, product design, full-stack development, email marketing, event production, civic technology. Legacy / maintenance: WordPress, Divi, SSL, DNS.
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