Experience · 2017–present

8+ years.
Design. Dev. Data. Direction.

From nonprofit design to esports infrastructure to SaaS products — one person, end to end, no handoff.

CRAFTLY.

Jan 2025 – Present

Hybrid · Full-time

Design

Founder — Craftly Studio

New York City

Creative studio offering brand identity, web design + development, digital products, data visualization, and marketing. One person handles brand to build — no handoff, no account managers, no overhead.

BrandingWeb DevFigmaWordPress
The studio, as a case study
REQUESTWAVE

Jan 2025 – Present

Full-time · Remote

Web

Founder — RequestWave

Craftly Studio · New York City

Designing and building RequestWave — a white-label client portal that agencies run under their own brand: intake, requests, approvals, and billing. A solo build across the whole stack: brand identity → product UI → multi-tenant backend with row-level security → connected payments → transactional email. One person, brand to backend. No handoff.

What I'm building
  • Full brand identity system — logo, color palette, typography, guidelines
  • Product UI/UX — intake, requests, approvals, client portal, billing
  • Multi-tenant backend on Supabase (Postgres) with row-level security
  • Connected payments via Stripe Connect + transactional email (Brevo)
  • Front-end in React + Vite + TypeScript + Tailwind + shadcn/ui
Product DesignFull-stackReactTypeScriptSupabaseStripeTailwindSaaS
The full-stack build, start to finish
QLeague logo

Oct 2019 – Jan 2025

On-site · Full-time

Gaming
QLeague team at an esports event

Director — Quisqueya League (QLeague)

Dominicanos USA · New York City + Dominican Republic

Founded and directed the first Dominican-American esports league, officially recognized by the Federación Dominicana de Deportes Electrónicos (FDDE), which lists the league as operating «con reconocimiento de esta federación». Designed the full brand identity — logo, visual system, sponsorship decks, editorial magazine — and built the standalone site at qleague.gg. Led all operations, programming, and partnerships across NYC and the Dominican Republic over 6 years.

Named in Dominican Government Press

Named personally by the Dominican foreign ministry — the release was syndicated by Hoy Digital and El Universal Digital, and is mirrored on INDEX's own site.

MIREX press release ↗
18+
Documented events (NYC + DR)
600+
Youth reached via workshops
$1,000
Int'l SF tournament prize

Notable events: Microsoft Times Square launch — "Esports Brawl Hawl" (130+ attendees, live on Twitch) · FDDE–DUSA formal alliance signing in Santo Domingo · International Street Fighter tournament with MenaRD (DR world champion) · Friendly Fire game nights at Microsoft NYC · DUSA + QLeague at la Feria del Libro (Dominican Republic, Nov 2024) · Juegos Nacionales Salesianos in DR (2025)

Esports DirectorBrand IdentityEvent Productionqleague.ggPartnershipsPress Featured
The brand + magazine system
Dominicanos USA logo

Mar 2019 – Jan 2025

Remote · Full-time

Design
Youth honored at a DUSA event, December 2023

Graphic Designer — DUSA

Dominicanos USA · New York City

Lead designer for all funder-facing and public-facing visual output at NYC's leading Dominican-American nonprofit. Designed annual reports, financial reports, pitch decks, sponsorship packages, brochures, newsletters, press releases, and a 50-state voter guide with custom illustrations. Produced motion graphics, instructional videos, and social GIFs (After Effects). Organized the annual DUSA Immersive Fair at Microsoft Experience Center NYC (held simultaneously in Santo Domingo, DR). Analyzed US Census Bureau and Pew Research Center data to produce civic infographics.

DUSA Immersive Fair at Microsoft NYC — 3 Editions
1st (2021)
Galería 360, DR · 500+ youth · 15 scholarships · $28k value
2nd (Dec 2022)
Microsoft NYC + T-ECO Santiago, DR · Simultaneous binational
3rd (Dec 2023)
Microsoft NYC + Santo Domingo · 34 scholarships awarded
Awards & press coverage

DUSA's voter campaigns won the Jane Kalmus Award and NYC Votes Award for Highest Number of Registered Voters (NYC Campaign Finance Board). Coverage in NBC News ↗ · WNYC · New York Times · Univision. NYC CFB Chair called DUSA "a gold standard for citizen voter engagement."

Adobe SuiteFigmaTableauAfter EffectsInDesignCanvaWordPressDivi
Where the Census data became legible
Dominicanos USA logo

Mar 2019 – Mar 2021

On-site · Full-time

Data
DUSA Immersive Fair session

Email Marketing Specialist — DUSA

Dominicanos USA · New York City

Managed email contact lists and designed campaigns in Mailchimp. Conducted A/B testing. Led GOTV and Citizenship Event campaigns that reached 2.1M+ voters. Implemented SEO, SEM, and PPC strategies. Managed Salesforce CRM for data-driven outreach.

Campaign highlights
2.1M+
Voters reached
160k+
Registered to vote
3,647
Registered in one cycle

DUSA organizational, 2017–2025

  • Hyperlocal subject lines outperformed generic sends by 2× open rate
  • A/B tested deadline vs. date framing — countdown always won
  • Citizenship Event campaigns: drove 12,900+ phone calls, 55,000+ texts
  • Managed segmented lists across NY, NJ, MA, FL for targeted GOTV
MailchimpSalesforceSEO/SEMA/B TestingPPC
The GOTV engine, by the numbers

Press & Evidence

MIREX · Ministerio de Relaciones Exteriores
Named

Sep 27, 2022

«Leonel Gómez y Melanie Beltrán, director y miembro de Q-League»

Republished by Hoy Digital · El Universal Digital

The Dominican foreign ministry's own release names him personally, with his role, among the institutional principals of the encounter — alongside DUSA's president and the head of INDEX's New York office.

Also at INDEX
N Digital
Named

Jul 9, 2021

«Leo Gómez, miembro DUSA»

Names him only as a DUSA member present at the FDDE–DUSA alliance signing — where Q-League launched with the federation's recognition (the Esports Brawl Hawl at Microsoft in Times Square). It does not call him the league's director; MIREX remains the only source that does. (The article's URL slug spells the federation FDEE; the body spells it FDDE, the form used here.)

FDDE · Federación Dominicana de Deportes Electrónicos
Documented

2019

«con reconocimiento de esta federación»

The national e-sports federation recognizes the league — its own wording is recognition, never "sanctioned." A recognizing body, not press.

Presidencia RD
Documented

Dec 5, 2021

The Presidency covers the DUSA CODES Feria Inmersiva — a videogame-technology fair (Galería 360, Santo Domingo, Dec 2021) promoting programming as an emerging industry. Documents the work and DUSA CODES; does not name him.

N Digital
Documented

Dec 4, 2021

Independent coverage of the same DUSA CODES videogame-technology fair (Dec 2021). Documents the work; does not name him.

Feria Internacional del Libro
Documented

Nov 2024

DUSA + QLeague presence at the Feria Internacional del Libro, Santo Domingo, November 2024. No public URL verified — rendered without a link.

Gamertag Radio · Ep. #678 with Danny Peña
First-hand

Jul 3, 2017

A 2017 roundtable on the island's Dominican gaming scene that credits him as "Lelo Gómez" — recorded two years before QLeague and not about the league. His own account, included for the record, not as coverage of the work.

Tier reflects how directly a source attests to the work: named — a third party names him personally (only MIREX); documented — a third party documents the work without naming him; first-hand — his own account or interview. Links are verified at build time.

Recognition & Awards

Jane Kalmus Award

NYC Campaign Finance Board

Awarded for DUSA's outstanding voter registration work

NYC Votes Award

NYC Campaign Finance Board

Highest Number of Registered Voters — CFB Chair called DUSA "a gold standard for citizen voter engagement"

NBC News · WNYC · NYT

National Media Coverage

DUSA civic work covered by major national outlets

Work Experience Summary

Leonel Gomez has 8+ years of professional experience as a designer and developer. Key roles include:

  • Founder, Craftly Studio (2025-present): Creative studio, brand identity, web design, web development, WordPress, Figma
  • Founder, RequestWave (2025-present): White-label client portal for agencies. Full-stack solo build — React, Vite, TypeScript, Tailwind CSS, shadcn/ui, Supabase (Postgres + RLS), Stripe Connect, Brevo, Netlify
  • Director, QLeague / Dominicanos USA (2019-2025): Esports league founder, brand identity, event production, WordPress
  • Graphic Designer, Dominicanos USA (2019-2025): Print design, annual reports, motion graphics, Adobe Creative Suite, data visualization
  • Email Marketing Specialist, Dominicanos USA (2019-2021): Mailchimp, Salesforce, SEO, SEM, A/B testing, PPC, GOTV campaigns
  • Web Developer, Dominicanos USA (2017-2019): WordPress, HTML, CSS, Divi, SSL, DNS management

Skills: React, TypeScript, Vite, Tailwind CSS, shadcn/ui, Supabase, Postgres, row-level security, Stripe, Stripe Connect, Node, HTML, CSS, JavaScript, Figma, Adobe Illustrator, Adobe InDesign, Adobe After Effects, Adobe Photoshop, Adobe Premiere Pro, Canva, Mailchimp, Brevo, Salesforce, Google Ads, SEO, SEM, PPC, A/B testing, Tableau, data visualization, brand identity, UI/UX design, product design, full-stack development, email marketing, event production, civic technology. Legacy / maintenance: WordPress, Divi, SSL, DNS.