Craftly Studio — Brand + Web
2025Full brand system and website for my own creative studio. Logo, identity guidelines, color system, and WordPress site built from scratch.
Selected work · 2017–2025
8+ years of real-world projects — every project here was designed and built by the same person. Brand identity, web development, data visualization, civic campaigns, and product UI.
Interactive reports · 2017–2023









Full brand system and website for my own creative studio. Logo, identity guidelines, color system, and WordPress site built from scratch.
A white-label client portal built for agencies to run under their own brand — intake, requests, approvals, and billing. Solo build from brand to multi-tenant backend.
A template system that renders vertical quiz videos from data — one React template, many outputs. Three decks: Guess the Flag, Guess the Islander, and Who Said It.
8-year stewardship of DUSA's flagship site. Built, maintained, and evolved the bilingual (EN/ES) WordPress property through multiple campaigns.
Complete brand system for the first Dominican-American esports league — logo, magazine, sponsorship deck, and event collateral.
Email, digital, and ground campaign design for DUSA's multi-cycle voter registration and GOTV operation. NBC News · WNYC · NYT covered.
Voter guide covering all 50 states with custom illustrations. Plus infographics from US Census Bureau and Pew Research data.
Census/ACS (2020–2024) demographic and political analysis across New York State Assembly districts — from data pull to civic-facing visuals.
Organized the annual Immersive Fair at the Microsoft Experience Center — simultaneously held in Santo Domingo, DR.
Led procurement and setup of a community computer lab — spec, sourcing, and install of a ~12–15 station lab for digital-access programming.
Custom stream scheduling app for the Bronx Gaming Network. UI design, front-end build, and deployment for real community use.
Campaign site and collateral for DUSA's economic integration program. 3,900+ pipeline, 3,000+ referred for employment.
Live co-working & chess overlays for Twitch and OBS — customizable broadcast overlays for streamers. Live at dachi.gg.
Teardowns
Interactive breakdowns of the work — palettes, type, the live rebuilds, the numbers, and where each figure came from.
DUSA organizational, 2017–2025
Complete brand system for the first Dominican-American esports league — logo, magazine, sponsorship deck, and event collateral.
Founder + Creative Director