Civic-Tech / Data résumé

Leonel Gomez

Civic Technologist · Data & Campaigns

Download PDF

GOTV at 2.1M+ reached, Census/ACS analysis, and the design that carried it.

hello@leonelgomez.comleonelgomez.comcraftly.studioNew York City, NY · Remote-friendly

Civic technologist and data-driven marketer. Ran GOTV and citizenship email campaigns at DUSA that reached 2.1M+ voters, analyzed US Census/ACS and Pew data into targeted outreach, and built the electorate-gap study (citizen voting-age population across NY's districts, margins of error carried through). Design + data + campaigns for mission-driven work.

Highlights for this role

  • GOTV + citizenship campaigns reaching 2.1M+ voters, 160k+ registered (DUSA organizational).
  • Census/ACS + Pew analysis turned into infographics and the electorate-gap study.
  • Email marketing (Mailchimp, A/B testing, segmentation) and Salesforce CRM.
  • Directed QLeague as a DUSA civic-engagement program — gaming as a registration pipeline.
2.1M+
Voters reached via GOTV
160k+
Registered to vote
3,647
Registered in one cycle
18+
QLeague events (NYC + DR)

DUSA organizational, 2017–2025

Core skills

Data & Civic

US Census / ACS & Pew analysis · Tableau · GOTV strategy · Email marketing (Mailchimp / Brevo) · Salesforce CRM · SEO / SEM / PPC · A/B testing

Design

Brand identity · Editorial & print · UI/UX & product design · Data visualization · Illustration (pseudo-3D) · Motion graphics · Illustrator · InDesign · After Effects · Photoshop · Figma · Canva

Direction

Founder & creative direction · Event production · Partnerships · Binational programming (US + DR)

Development

React · TypeScript · Vite · Tailwind CSS · shadcn/ui · Node · HTML/CSS/JS · Supabase (Postgres + RLS) · Stripe Connect · WordPress / Divi · SSL / DNS

Experience

Founder — Craftly Studio

Jan 2025 – Present

Craftly Studio · New York City · Hybrid · Full-time

  • Creative studio offering brand identity, web design + development, digital products, data visualization, and marketing.
  • One person handles brand to build — no handoff, no account managers, no overhead.

Founder — RequestWave

Jan 2025 – Present

Craftly Studio · New York City · Remote · Full-time

  • Designing and building a white-label client portal that agencies run under their own brand: intake, requests, approvals, and billing.
  • Solo build across the whole stack: brand identity → product UI → multi-tenant Postgres with row-level security → Stripe Connect payments → transactional email.
  • Front end in React + Vite + TypeScript + Tailwind + shadcn/ui; backend on Supabase; deployed on Netlify.

Director — QLeague (a Dominicanos USA program)

Oct 2019 – Jan 2025

Dominicanos USA · New York City + Dominican Republic · On-site · Full-time

  • Founded and directed QLeague as a DUSA program — the first Dominican-American esports league — while also leading the organization's design, web, and email work; recognized by the Federación Dominicana de Deportes Electrónicos (FDDE).
  • Designed the full brand identity — logo, visual system, sponsorship decks, editorial magazine — and built the standalone site at qleague.gg.
  • Ran 18+ documented events across NYC and the DR (600+ youth reached), including a Microsoft Times Square launch and an international Street Fighter tournament with MenaRD, the Dominican world champion.
  • Named personally as “director de Q-League” in a Dominican foreign-ministry (MIREX) press release, syndicated by Hoy Digital and El Universal.

Graphic Designer — DUSA

Mar 2019 – Jan 2025

Dominicanos USA · New York City · Remote · Full-time

  • Lead designer for all funder- and public-facing visual output at NYC's leading Dominican-American nonprofit.
  • Designed annual reports, financial reports, pitch decks, sponsorship packages, brochures, newsletters, and a 50-state voter guide with custom illustrations.
  • Produced motion graphics, instructional videos, and social GIFs (After Effects); analyzed US Census and Pew Research data to produce civic infographics.
  • Organized the annual DUSA Immersive Fair at Microsoft Experience Center NYC, held simultaneously in Santo Domingo (34 scholarships awarded, 2023 edition).

Email Marketing Specialist — DUSA

Mar 2019 – Mar 2021

Dominicanos USA · New York City · On-site · Full-time

  • Managed contact lists and designed campaigns in Mailchimp; ran A/B tests (hyperlocal subject lines outperformed generic sends by 2× open rate).
  • Led GOTV and Citizenship Event campaigns that reached 2.1M+ voters (DUSA organizational).
  • Implemented SEO, SEM, and PPC strategies and managed Salesforce CRM for data-driven outreach.

Web Developer — DUSA

Mar 2017 – Feb 2019

Dominicanos USA · New York City · On-site · Part-time

  • Managed front-end and back-end development on WordPress + the Divi framework, with monthly maintenance for events, news, and headlines.
  • Handled SSL certificate and domain management across five web properties: dominicanosusa.org, qleague.gg, dusa.codes, dusa.tech, tucareer.org.

Selected work

Electorate-gap civic study

An ACS-sourced study of citizen voting-age population across NY's 26 districts, told as an animated data story.

DUSA report library (2017–2023)

Six years of annual, impact, and accomplishments reports plus Census 2020 outreach — now readable book-style with a design/data toolkit at leonelgomez.com/reports.

QLeague brand + magazine

Full identity system, editorial magazine, sponsorship decks, and qleague.gg for the first Dominican-American esports league.

RequestWave

White-label, multi-tenant client portal for agencies — designed and built solo, brand to backend.

Full experience →Read the reports, book-style →Standalone designs →

Recognition

Awards

  • Jane Kalmus Award, NYC Campaign Finance Board — won by the DUSA voter-registration team I was part of
  • NYC Votes Award, Highest Number of Registered Voters (NYC CFB) — a DUSA team award I contributed to

Press

  • Named personally — MIREX (Dominican foreign ministry, 2022)
  • DUSA civic work documented — NBC News, WNYC, The New York Times, Univision